Privacy Policy

1. Information We Collect

Information You Provide

When you use our services, you may provide:

• Contact Information: Name, email address, phone number, business name
• Business Information: Industry, company size, website URL
• Account Information: Username, password, preferences
• Payment Information: Billing address, payment method details (processed securely through third-party processors)
• Communication Content: Messages, support requests, feedback
• Service-Related Information: URLs to monitor, review platform accounts, content for removal

Information We Collect Automatically

When you visit our website or use our services:

• Device Information: IP address, browser type, operating system
• Usage Information: Pages visited, time spent, links clicked
• Location Information: General location based on IP address
• Cookies: Session data, preferences, analytics information

Information From Third Parties

We may receive information from:

• Review platforms (Google, Yelp, etc.) when monitoring your reputation
• Social media platforms when tracking mentions
• Search engines when analyzing search results
• Public databases and records

2. How We Use Your Information

We use your information to:

Provide Services

• Monitor your online reputation across platforms
• Respond to reviews and comments on your behalf
• Remove or suppress negative content
• Generate reports and analytics
• Provide crisis management support
• Manage your account and subscriptions

Communicate With You

• Send service updates and alerts
• Respond to inquiries and support requests
• Send account notifications
• Provide reputation reports
• Send marketing communications (with your consent)

Improve Our Services

• Analyze usage patterns and trends
• Develop new features and services
• Conduct research and testing
• Enhance security and prevent fraud

Legal Compliance

• Comply with legal obligations
• Protect our rights and property
• Prevent fraud and abuse
• Enforce our terms of service

3. How We Share Your Information

We may share your information with:

Service Providers

• Cloud hosting providers (AWS, Google Cloud)
• Payment processors (Stripe, PayPal)
• Analytics providers (Google Analytics)
• Email service providers
• Customer support tools

Business Partners

• SEO and content creation partners (only with your authorization)
• Legal advisors when necessary for content removal

Legal Requirements

• Law enforcement when required by law
• Courts or regulatory authorities
• To protect our legal rights
• In connection with business transfers or mergers

4. Your Privacy Rights

You have the right to:

Access and Portability

• Request a copy of your personal data
• Export your data in a structured format
• Review information we hold about you

Correction and Deletion

• Update or correct inaccurate information
• Request deletion of your personal data
• Request restriction of processing

Consent and Objection

• Withdraw consent for marketing communications
• Object to certain data processing activities
• Opt-out of automated decision-making

How to Exercise Your Rights

To exercise these rights, contact us at:

• Email: privacy@reputelab.co
• Phone: +44 7301 773244
• Mail: Repute Lab, Privacy Department

5. Data Security

We implement comprehensive security measures:

Technical Safeguards

• SSL/TLS encryption for data transmission
• Encrypted data storage
• Secure servers in certified data centers
• Regular security audits and penetration testing
• Firewall protection and intrusion detection

Administrative Safeguards

• Limited employee access to personal data
• Employee confidentiality agreements
• Security training for all staff
• Incident response procedures

Physical Safeguards

• Secure data center facilities
• Access controls and monitoring
• Environmental controls

6. Cookies and Tracking

We use cookies and similar technologies:

Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used for targeted advertising (with consent)

Managing Cookies

You can control cookies through:

• Browser settings (block or delete cookies)
• Our cookie consent banner
• Privacy preference center
• Opt-out tools for analytics (Google Analytics opt-out)

7. Data Retention

We retain your information:

• Active Accounts: For the duration of your service subscription
• Closed Accounts: Up to 7 years for legal and accounting purposes
• Marketing Data: Until you opt-out or request deletion
• Legal Requirements: As required by applicable law
• Backup Data: Securely deleted within 90 days of retention period

8. International Data Transfers

Your information may be transferred to and processed in:

• United Kingdom (our primary operations)
• European Economic Area (EEA)
• United States (cloud hosting providers)

We ensure appropriate safeguards including:

• Standard Contractual Clauses (SCCs)
• EU-US Data Privacy Framework compliance
• GDPR-compliant data processing agreements

9. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will delete it immediately.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by:

• Email notification to registered users
• Prominent notice on our website
• Updated “Last Updated” date at the top of this policy

Your continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

For privacy-related questions or concerns:

12. Regulatory Compliance

This Privacy Policy complies with:

• GDPR: General Data Protection Regulation (EU)
• UK GDPR: UK Data Protection Act 2018
• CCPA: California Consumer Privacy Act
• PECR: Privacy and Electronic Communications Regulations

If you believe we have not complied with data protection laws, you have the right to lodge a complaint with the relevant supervisory authority.